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Veganuary is here to support everyone who has ever been curious about veganism to try it out,” said Wendy Matthews, Veganuary US director. “Whether driven by concerns for the planet or health improvements, one thing is certain – veganism is a trend that keeps on trending. These Sweet Earth veggie-forward swaps were inspired by the mission of the non-profit organization, Veganuary, that encourages people worldwide to try eating vegan during the month of January. Whether they’re cooking at home or going to a football watch party, we want to be there for consumers with delicious veggie-forward and meatless options.” “By creating chef-approved recipes with our best-selling Mindful Chik’n ™ and our seasoned and marinated Chik’n varieties we’re hoping to help those people achieve their goal of a plant-based start to the year. “In 2021, more than five million people opted for a vegan January, and we expect even more to give it a try this year,” said Jennifer Barnes, vice president and general manager at Sweet Earth Foods. To learn more and enter the sweepstakes, visit the Sweet Earth Instagram*. Those residing in the Los Angeles area can also enter for a chance to win a catered spread of Sweet Earth products with the new recipes and a special in-home game day party experience delivered to their door by Chef Eddie Jackson himself ( participation restrictions apply).

To help bring these recipes to fans nationwide, Sweet Earth is hosting a digital Veganuary Swap Sweepstakes, offering people across the country a chance to win delicious game day party packs, curated by Chef Eddie Jackson.

This is all about savoring the plant-based upgrade, so it’s anything but a sacrifice.” “Usually in January, people feel a sense of restriction, and we want to change that perception. We don’t know who will win on the field, but I can assure you these Plant-Based Chik’n recipes will win over anyone’s tastebuds,” said Chef Eddie Jackson. “I couldn’t be more excited to work with Sweet Earth Foods to bring a new lineup of veggie-forward recipes to people’s game day tables this year.

Served with a spicy sweet glaze, every bite bursts with fresh flavors.

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Gochujang Chik’n Molasses Egg Rolls : showcase savory and spicy Sweet Earth Korean BBQ Chik’n plus fresh carrots and napa cabbage folded into an egg roll wrapper, fried to crispy perfection and topped with sesame seeds and diced green onion.

Mindful Chik’n™ Stuffed Peppers : mix Sweet Earth Mindful Chik’n™ with smokey paprika and a sharp three-cheese blend, all placed on top of mini sweet bell peppers and finished with fresh cilantro and parsley for a vegetarian appetizer that is sure to please the crowd.

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Vegan Pulled Chipotle Chik’n Sliders : combine the Sweet Earth brand’s bold Chipotle Chik’n strips, a sweet and spicy chipotle-maple sauce and fresh veggies for a saucy bite full of vegan protein.